I worked closely with Cirque Climbing as a consultant during their re-brand and move to a new facility. The new name and logo are inspired by the original logo, the building’s exterior design and colors sourced from photos of alpine regions.
The curves in the logo mark resemble a cirque landform and the semi-circular design of the gym’s interior.
I found images of popular climbing locations around the world and sourced colors that harmonized with the brick red of the building exterior.
We chose to work with sans-serif fonts because they are usually perceived as being friendly and casual. The bold Headings and subheadings are different variations of Ubuntu, and the body text is Open Sans Light.
The logo process allowed me to explore different themes and names while the new gym location was being built. The examples above were considered before finalization of the logo and name.
Working so closely with the business owner and manager to collaboratively develop the new gym identity was a rewarding experience. Check out Cirque Climbing online!